The brief for La Flame was to create a brand that captured its bold, raw, and unapologetic energy. Serving smash patties and fine snacks, it needed an identity to match. With a nod to cult chef Action Bronson’s artistic style, we developed a brand identity, graphic design system, UX/UI, and creative direction. From lino-cut and acrylic painted graphics to an unfiltered digital experience, every detail reflected the energy and authenticity of the truck.