(Contact)
New Business:
hello@mindel.co
Office:
Suite 520, Lvl 5 33 Pirie St.
Adelaide SA AUS 5000
We acknowledge that we are on the lands of the Kaurna people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.
©2025
The Larder
Consumer Goods
Creative Direction
Graphic Design
Photo & Video
Content Strategy
Brand Strategy
Narrative
Brand Identity
Market Positioning
About
The Larder, a local Adelaide condiment brand, sought a rebrand to stand out in a busy market. The goal was to create an identity that not only caught attention on shelves but also reflected the brand’s refined, high-quality products. We took a bold and playful approach, combining vibrant imagery with refined typography to balance approachability with sophistication. This rebrand positioned The Larder as both distinctive and premium, appealing to loyal customers while attracting new ones.