©2025

We acknowledge that we are on the lands of the Kaurna people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.

Made in Australia

©2025

We acknowledge that we are on the lands of the Kaurna people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.

Made in Australia

(Contact)

hello@mindel.co

Level 5 / 530

33 Pirie Street

Adelaide, 5000

©2025

We acknowledge that we are on the lands of the Kaurna people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.

©2025

We acknowledge that we are on the lands of the Kaurna people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.

Made in Australia

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The Larder

The Larder

2024

Consumer Goods

Consumer Goods

Year

2024

2024

Creative Direction

Graphic Design

Photo & Video

Content Strategy

Brand Strategy

Narrative

Brand Identity

Market Positioning

About

The Larder, a local Adelaide condiment brand, sought a rebrand to stand out in a busy market. The goal was to create an identity that not only caught attention on shelves but also reflected the brand’s refined, high-quality products. We took a bold and playful approach, combining vibrant imagery with refined typography to balance approachability with sophistication. This rebrand positioned The Larder as both distinctive and premium, appealing to loyal customers while attracting new ones.

Client, Collaborator, or to talk ideas

Client, Collaborator, or to talk ideas

Client, Collaborator, or to talk ideas

Client, Collaborator, or to talk ideas