Run Club was created as an extension of La Flame Foodtruck, adding a second dimension to the business. While the food truck served indulgent late-night burgers catering to a lively crowd, Run Club introduced balance, offering an active and healthy morning routine. Centred around Sunday morning runs, coffee, food, and community, it fostered connection and well-being. The creative direction, inspired by vintage activewear brands, reflected the duality of the business, bold and indulgent at night and fresh and vibrant in the morning.